Competition is growing exponentially for jobs in this hot industry. The key to success is investing time in targeted research, compiling a list of companies to focus on, identifying hiring decision-makers or leads within those companies, and penetrating their networks.
Practice “give to get” networking
Gently get to know them, what their needs are, and how you can solve their problems. Build evangelism for your brand and stay top of mind with them. When they hear of jobs that may be a good fit, they’ll think of you.
• Familiarize yourself with industry trends, culture, and the lingo, so you’ll converse intelligently.
• Identify companies through Google search and at www.hoovers.com, www.forbes.com, libraries, etc., then dig deeper at websites of each company on your list.
• Create career marketing communications that align your niche expertise and brand value proposition with the needs of your target companies.
Connect with leads through online social networks (LinkedIn, Twitter, Facebook, etc.) and professional associations. See job-hunt.org’s list of 175+ green industry groups: www.job-hunt.org/associations/green-industry-associations.shtml
The payoff for targeting and networking?
• You’ll have first-response to unadvertised positions. Or, your target companies may decide to chisel out an opportunity for you. You probably won’t have any competition!
• You’ll circumvent HR departments and tap into the hidden job market, because you’re not moving through the traditional HR-driven search process.
• Your research will also serve as due diligence work to pre-qualify whether companies are a sound choice.
• You’ll become a known commodity and valuable asset because you’ve taken the time to extend your brand value to the companies’ inner decision-making circle.
Download the Green Career's Guide
by Meg Guiseppi
www.executiveresumebranding.com | 1.973.726.0757
